01
Destination storytelling · The Big Bear Story
I Wasn’t Supposed to Ride Today
An intimate ranch story shaped around vulnerability, discovery and the quiet transformation of trying something new.
Watch reel on Instagram ↗ Edward “Ed” Santos
Stories that stir
curiosity, reflection
& wonder.
Creative Producer · Supervising Producer · Storyteller
Human-centered stories across television, livestream, digital and branded content.
DR. PHIL ✦ ROUNDGLASS ✦ NETFLIX ✦ TEGNA ✦ ABC ✦ SONY ✦ FOX
02 / Selected Work
Feeling first.
Always.
Recent independent work created from concept through final publish—proof that seasoned editorial judgment can move at the speed of social.
02
Service storytelling · The Big Bear Story
The $50 Reset
A useful local experience reframed as an attainable emotional reset—turning practical information into a reason to go.
Watch reel on Instagram ↗03
Luxury travel · Maui
Aloha, Told Through Feeling
A cinematic destination recap built around atmosphere, pacing and place—premium travel storytelling without the hard sell.
04
Destination montage · The Big Bear Story
Somewhere in Big Bear
A compact mood piece that moves from lakefront play to hidden-away calm—capturing the range of moments a mountain escape can hold.
Watch reel on Instagram ↗05
Place discovery · The Big Bear Story
Big Bear like this…
A perspective-shifting lake story revealing granite cliffs and hidden coves—showing viewers the Big Bear most visitors never see.
Watch reel on Instagram ↗06
Accessible adventure · The Big Bear Story
Think You Need a Boat to Enjoy Big Bear Lake?
A useful misconception-buster that turns shoreline access into an invitation—proving the lake experience does not have to begin with a rental.
Watch reel on Instagram ↗01 / Interviews
Interview-Driven
Storytelling
Selected interview-driven work shaped around curiosity, trust and the moment a polished answer becomes something real.
Community follow-up
The Secret to Lorraine’s Mean Manhattan
Featured conversation
Meet the Heart Behind Rosa’s
Featured conversation
Horse Trainer Explains Equine Therapy
Featured conversation
Her First Polar Plunge
Featured conversation
She Created This While Fighting Cancer
03 / Selected Experience
Big ideas.
Built to deliver.
Dr. Phil
Supervising Producer & Writer
75+ documentary-style, multi-season episodes; story architecture, scripting, talent preparation and editorial leadership.
Meet Ed: Behind the scenes at Dr. Phil ↗RoundGlass
Lead Livestream & Content Producer
Built a global video-first livestream operation; expanded output from 3 to 20+ weekly broadcasts across time zones and co-helmed an all-day live broadcast with the Head of Studio.
Watch: World Meditation Day live broadcast ↗TEGNA
Co-Executive Producer
Led a six-producer team through a 100-episode run while managing creative, schedule and a $10K-per-episode budget.
Facebook · ABC · Sony · Fox · Netflix
Senior Supervising Producer
Delivered premium, host-driven programming across broadcast, streaming and digital platforms.
15+Years producing
75+Long-arc episodes
20+Weekly livestreams
100Episode run led
04 / About
I find the story
inside the experience.
For more than 15 years, I’ve led story-driven productions from first idea through final delivery—shaping narratives, preparing talent, guiding teams and keeping ambitious work on schedule.
Today, I bring that same editorial rigor to destination, hospitality and branded content. The Big Bear Story is my independent creative studio: a living case study in turning a sense of place into content people can feel.
Creative developmentStory producingTalent & interviewsLivestream productionDigital & socialProduction leadership